Privacy Policy

We take the privacy of our customers seriously.

The following Privacy Policy is intended to help explain the steps we take to protect your personal information. In an effort to better serve our customers, from time-to-time, we will update the technology we use on our website. Such updates will come without notice to our customers; please review this page whenever you have questions regarding our privacy policies.

Felix is powered by Shopify.

Personal Information. Shopify collects Personal Information that you provide to Shopify through, such as your name, mailing address, phone number, email address, and credit card number. Shopify uses Personal Information to process and fulfill your order. If you make a purchase, Shopify may share your name, mailing address, phone number, and email address with Felix, but will not share your credit card information with Felix.

Non-Personal Information. Shopify also collects non-personal information from you, such as your browser type, and your Internet protocol (IP) Address ("Non-Personal Information"). Non-Personal Information cannot be easily used to personally identify you. Shopify uses Non-Personal Information to track, evaluate, and improve the use of its store services.

Data Security. Shopify complies with industry standards of data security and will transfer your credit card information to an approved payment processor only in an encrypted form. However, Shopify and Felix cannot guarantee the security of your Personal Information and do not assume any liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond their reasonable control.

Cookies. Shopify uses “Cookies” to make your shopping experience easier on “Cookies” are small files that Shopify transfers to your hard drive for record-keeping purposes. One of the primary purposes of Cookies is to provide a convenience feature to save you time. For example, Cookies allow Shopify to recognize you when you re-enter so that you will not have to log in each time you visit. Cookies also allow us to collect anonymous traffic data, such as the number of unique and return visitors who use If you prefer, you can reset your browser to notify you when you've received a Cookie or, alternatively, to refuse to accept Cookies. It is important to note that you may not be able to use certain features on our site if you choose not to accept Cookies. The use of Cookies is an industry standard and occurs at most major websites.

If you would like to delete your cookies, please see your browser's privacy settings.

Data Sharing as Asset. Shopify may consider your Personal Information to be an asset that will be transferred in the event of a merger or acquisition of Shopify or its assets. You will be notified via email or by a notice on Shopify’s website of any such change in ownership or control of your Personal Information. Similarly, Felix may transfer your Personal Information in the event of a merger or acquisition, but will notify you first. To Third Parties. Shopify will disclose your Personal Information to an authorized payment processor and any other third party who needs to know your Personal Information so that your order can be processed. Shopify and Felix may also disclose your Personal Information to prevent an emergency, to prevent harm to others, to respond to legal requirements, to protect or enforce its rights, to protect or enforce the rights of a third party, or as required or permitted by law (including, without limitation, to comply with a subpoena or court order).

Communications from Shopify. Shopify may communicate with you regarding your transactions on

Communications from Felix. Felix may communicate with you regarding your purchases and/or inquiries/inputs/feedback on our site.

Protection for Children. Children should always ask parents for permission before providing any Personal Information to Felix or purchasing any products or services from Felix. Felix expressly adheres to all laws and policies related to children's privacy. Felix does not knowingly collect or solicit Personal Information from or about children under 13. If we discover we have received any Personal Information from a child under 13 in violation of this policy, we will delete that information immediately. If you believe Felix has any Personal Information from or about anyone under 13, please contact us in the manner provided for below.

California Privacy Rights. California Civil Code Section 1798.83 permits Felix customers who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write to: Felix Customer Service, PO Box 801, Hopkinton, MA 01748-0801. We will respond to requests made and provide the information within 30 days of receipt of request. This request may be made no more than once per calendar year.

Data Retention. Felix retains your information for as long as necessary to permit us to use it for the purposes that we have communicated to you and comply with applicable law or regulations.

Your Consent and Changes to Privacy Policy. The Felix Brand LLC Privacy Policy was updated on October 10, 2012. By using this site, you consent to the collection and use of your information by Felix in the manner specified in this Privacy Policy. Felix reserves the right to change or amend this Privacy Policy prospectively at any time by posting the revised Privacy Policy. We encourage you to periodically review this Privacy Policy to be informed of how we are protecting your information.

How to Contact Shopify to Opt Out, Correct, Update, or Remove Personal Information. If you have questions about Shopify’s privacy practices, or would like to review, change, or delete your Personal Information from Shopify’s database, contact Shopify at or by mail at: Jaded Pixel Technologies Inc., 61a York St., Ottawa, Ontario, K1N 5T2 Canada.

How to Contact Felix with a question or to Opt Out, Correct, Update, or Remove Personal Information. Users may opt out of certain services or correct, update, or remove Personal Information that Felix has collected about them through any of the means listed below. Please be sure to include the following information in your correspondence:

Email us at:

Write us at: Felix Brand, LLC, Attn: Removal from Mailing List, PO Box 801, Hopkinton, MA 01748-0801

Please allow up to six (6) weeks for requests to be processed.