iPhone 6 or iPhone 6 Plus? A question of fit September 20 2014, 0 Comments
After writing last time about Apple’s acquisition of Booklamp, I wanted to share my thoughts on the recently launched iPhone 6 and iPhone 6 Plus. I realize that there’s been much to talk about since Apple’s keynote address, as documented via several live blog feeds, including the NY Times, but for now, I’d like to focus on the release of two different iPhones and the question of fit.
In the past, people who opted into the Apple eco-system didn’t really have much choice when it came to their phone. The iPhone has historically been a “one-size-fits-all” offering. Sure, you could choose black or white (or gold in the case of iPhone 5S) and you could adjust the amount of memory, but that was about it. Even the introduction of the iPhone 5C followed the one-size-fits-all approach, essentially offering the same phone, just in a more affordable plastic casing.
The iPhone has always been a lifestyle choice. However, Apple has now realized that one type of iPhone isn’t enough. For the first time in iPhone’s history, people have to decide between two different phones. Do you need the 5.5 inch screen of the iPhone 6 Plus, or are you better off with the 4.7 inch screen of the iPhone 6? For many of us, the key question will be which phone best “fits” our lifestyle. For example, are you a gamer or movie-watcher looking for a bigger screen, or are practical matters, like having a phone that fits into your pocket, more important to you?
I suspect this question of fit will have an interesting impact on Apple stores as well; they will be even more crowded than normal. I say this because fit is often hard to understand until you’ve physically held the phone in your hand, played with the two-up screens on the iPhone 6 Plus, placed the phone up to you ear, etc. People, more than ever before, are going to need to “try-on” their iPhone before they can decide which model is best for them.
This question of fit has a lot to do with why we create cases for iPhone. At Felix, we strive to create cases that further tailor your iPhone to your lifestyle. Because technology, and in particular, Apple technology, has become as woven into our lifestyles as the shoes on our feet and the shirts on our backs. The product needs to fit us. That’s our goal, and it’s why we are busy readying the next generation of HoldTight, along with a new range of iPhone 6 cases, all designed to enhance the experience of using your iPhone based on your particular lifestyle.
iPhone 6 or iPhone 6 Plus? It really depends on which one fits you.
Keep it simple.